Alexander Rose

good design is good business

Caffe L’affare


Client: Caffe L’affare Details: Advertising, packaging, branding, digital marketing, book design

Detail from a limited edition tin design Limited edition tin design. Brushed aluminium, 5 colours & 2 levels of embossing Shopping bag design with the 20th anniversary branding Shopping bag design detail Stamp for 20th anniversary Birthday Blend packaging On pack promotion for ‘Win a Rocket espresso machine’ competition ‘Letter from Enzo’ email marketing design Cover of ‘How to make really good coffee’, published by Random House Recipe spread from ‘How to make really good coffee’
services used
Press advertising
Book design
Digital design
Digital marketing strategy
Vehicle graphics
quick fact
We grew the database by 400% in under 6 months


We worked with Caffe L’affare, one of the largest fresh coffee companies in New Zealand. We provided: press advertising, retail and secondary packaging, brand development, digital marketing strategy, exhibition graphics, book design and vehicle graphics.

  • We developed celebratory branding to mark Caffe L’affare’s 20th anniversary. This positioned them as NZ’s original coffee company creating a platform for ongoing marketing activities
  • Combined with our e-marketing design and strategy, an on-pack promotion that we created has grown the company database by 400% in under 6 months
  • Published by Random House NZ, we designed the book ‘How to Make Really Good Coffee’. It’s available online and in bookstores now

Would you like to discuss a branding or rebranding project, corporate communications, or online marketing project with Alexander Rose?


© 2003 - 2010 Alexander Rose (NZ) Ltd / Alexander Rose Visual Communication Ltd