Alexander Rose

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Genesis

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Client: Emap UK Details: Rebranding, brand guide, user guide, packaging, press + online advertising

Rebrand for UKs premium new business tool. Detail of an embossed rubber-covered ring binder Detail of a page from a sales brochure Cover and spread from a sales brochure Detail from a box of ‘pop!’, branded champagne for a corporate gift
services used
Branding
Corporate publication design
Packaging
Digital design
quick fact
We positioned Genesis as a premium brand to add value in a crowded market place

details

Genesis is a premium new-business software tool for the UK advertising industry. Facing increased competition we were asked to rebrand every aspect of Genesis to establish it as the Nº1 product in its category.

  • The new logo illustrates the functionality of the product, using the ‘g’ to link three elements: brands, personel and companies
  • The colour palette was restricted with metallic ink on printed collateral to achieve a premium feel
  • We designed, produced and printed new sales brochures, user guide, including a rubber folder with tabbed inserts
  • We created bespoke champagne packaging for a corporate gift

Would you like to discuss a branding or rebranding project, corporate communications, or online marketing project with Alexander Rose?

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