Alexander Rose

good design is good business

Herman Miller


Client: Herman Miller UK Details: Retail design for Herman Millers flagship London showroom

‘Aeron’ window, view from inside the store View of one of the shop windows on Aldwych, London Window showcasing different iconic chair designs Bespoke lamp communicating ergonomics aspects of the furniture, & translucent window film Internal showroom graphics World map showing where Herman Miller offices are located Architectural plan showing the concept for 3x nine metre windows World design created from silhouettes of Herman Miller furniture, internal showroom graphics
services used
Retail design
Environmental Graphics
quick fact
We created a retail environment for Herman Miller, one of the world’s most iconic furniture brands


We created ‘a more Bond Street look’ for Herman Miller - the iconic American furniture producer - in their flagship London store. Reinforcing the premium nature and longevity of it’s brands and products became the focus for an increasingly budget conscious consumer.

  • We worked with Herman Miller’s marketing team to define their sales goals and messages
  • We created the window displays for three 9 metre windows
  • We created environmental graphics for different areas of the showroom
  • We manufactured, tested and supervised installation of all items used in the design fit-out

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