Alexander Rose

good design is good business



Client: Diageo UK Details: Packaging, digital marketing and point of sale design

Packaging for Pimmís & Lemonade, 4x 250cl rtds and sleeve Packaging for Pimmís & Lemonade, 4x 250cl rtds and sleeve Pimmís & Lemonade, 250cl can Pimmís & Lemonade, 250cl bottle. Limited edition
services used
Point of sale
Digital marketing
quick fact
In the year that we revamped Pimm’s sales increased by 70%


We redesigned packaging and POS for much-loved brand Pimm’s. We modernised the Pimm’s and Lemonade packaging to become more relevant to today’s market without losing any of its valuable heritage. We worked with a marketing agency and Diageo overhaul many aspects of Pimm’s retail presence including POS and secondary packaging for UK on and off-licenses, and the packaging for Pimm’s & Lemonade.

  • We created packaging for a limited edition rtd, the 250ml can and sleeve and 1 litre versions of Pimm’s & Lemonade.
  • The historic bottle remains the same but we redesigned the back label to communicate the serve more clearly.
  • Working with leading ad agency Mother, we brought Pimm’s POS in line with the current tv campaign, redesigning all POS items and secondary packaging.

Would you like to discuss a branding or rebranding project, corporate communications, or online marketing project with Alexander Rose?


© 2003 - 2010 Alexander Rose (NZ) Ltd / Alexander Rose Visual Communication Ltd